A rapidly growing fitness franchise made FloWater Refill Stations its official hydration brand standard across all locations. Every studio now offers the same purified, great-tasting water no matter what comes out of the local tap, with no bottled water for franchise owners to buy, store or throw away. Corporate negotiated one agreement, so every owner gets the same pricing and service.
At a glance
| Customer | Multi-brand fitness franchise (name withheld) |
| Industry | Fitness franchising |
| Scope | All franchise locations |
| Replaced | Local tap water, basic filters and bottled water |
| Procurement | One corporate agreement for every location |
Why water was a problem for a growing fitness franchise
As the franchise grew across brands and states, keeping the member experience consistent became harder. Water was a clear gap:
- Inconsistent quality. Local tap water and basic filters tasted different from one location to the next.
- Plastic waste from single-use bottles that didn’t fit the franchise’s sustainability goals.
- A basic offering that didn’t match the brand’s focus on member well-being.
- Hassle for owners, who had to buy, store and dispose of bottled water.
Why the franchise chose FloWater Refill Stations as its standard
After evaluating its hydration options, the franchise selected FloWater as its brand standard. FloWater Refill Stations purify water on site with 7x Advanced Purification, so members get the same great-tasting water in every city, regardless of local water quality. They look at home in a premium studio and remove the bottled water routine for owners.
How the rollout worked across the franchise
- Centralized procurement. Corporate negotiated one agreement with FloWater for consistent pricing and service at every location.
- Deployment support. FloWater supported the placement of FloWater Refill Stations at each facility.
- Member marketing. The franchise featured FloWater in its marketing and told members about the purified water and the sustainability benefits.
- Staff training. Staff at each location learned how to explain FloWater’s benefits to members.
Results
- Happier members, who consistently praise the taste and quality of the water.
- A stronger brand that signals a real investment in member health.
- Much less plastic across the network.
- Less work for owners, with no bottled water logistics.
- A selling point that sets the franchise apart.
For franchise brands, a FloWater Refill Station turns water into something that is the same at every location, like the equipment and the class formats.
Frequently asked questions
How can a fitness franchise standardize water across locations?
One fitness franchise made FloWater Refill Stations its brand standard, negotiating one corporate agreement so every location gets the same purified water, pricing and service.
What is a good bottled water alternative for gyms?
FloWater Refill Stations purify water on site with 7x Advanced Purification, removing the need for franchise owners to buy, store and dispose of bottled water.
Do members notice better water at the gym?
In this franchise, members consistently praise the taste and quality of the water from FloWater Refill Stations.
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