FloWater makes BizBash’s ’10 Best Ideas of the Week’

Mastercard commissioned an immersive exhibition that ran October 4 to 6 at Spring Studios in New York. The exhibition combined new and existing works by artists Monika Bravo, Marilyn Minter, Daniel Lismore, and Jennifer Rubell. Installations included animated and video projections on walls that wound through the gallery space. Levy NYC designed and installed the exhibition, and Kreemart curated the artists.

The event served macarons in Mastercard’s red and yellow colors; the flavors were named “Passion” and “Optimism.” Artist Raphaël Castoriano worked with French bakery Ladurée to create the desserts.

The inaugural New York Times Food Festival took place October 5 to 6 at venues including the TimesCenter and Bryant Park. Sponsor activations in Bryant Park included an Uber Eats photo op that invited attendees to pose on a bicycle in front of a block wall of food containers in various shapes and sizes. The wall displayed hashtags for the online ordering and delivery company.

Condom brand Trojan embarked on a van tour in early October, traveling to college campuses and highly foot-trafficked areas across Washington, Baltimore, and Philadelphia. The tour encourages people to have open conversations around sex and condom use, and provides activities such as sex-positive karaoke. Produced by Night After Night, the tour also offered hot dogs, a selfie booth, and adult sex-ed classes in partnership with local sex-positive influencers. The brand plans to launch a longer tour in 2020.

Sunglass Hut and Sarah Jessica Parker celebrated the launch of their new collection with an event on October 3 at the brand’s offices in New York. BMF produced and designed the launch, which had a step-and-repeat created with the actual sunglasses, design sketches, paint swatches, and glasses wipes.

Pandora and Ashley HomeStore’s third event this year took place October 5 at Goya Studios in Los Angeles, launching the furniture company’s Urbanology line. Furniture from the new line was displayed in four vignettes, including a living room with a living wall created with succulents and the companies’ logos. The event also featured a concert by Ne-Yo.

Stella Artois partnered with IMG to bring a multi-sensory dining experience to Refinery29’s 29Rooms, which came to Toronto September 26 to October 6 at Exhibition Place. The activation consisted of human-operated vending “machines.” After reading the menus printed on the machines, guests were instructed to insert a punch card with their order through a space in the middle. An unseen server would then serve dishes through the machine, such as raclette cheese bites and classic crème brûlée. See more: See Stella Artois’ Human-Operated Vending Machines at Refinery29’s 29Rooms

Bustle’s second annual event for women and non-binary individuals took place September 21 at the LeFrak Center at Lakeside in Prospect Park, Brooklyn. Attendees lined up for free ice cream cones, provided by Morgenstern’s and inspired by the upcoming Disney movie, Maleficent: Mistress of Evil. See more: Bustle’s Rule Breakers Festival Attracts Millennial-Minded Brands

At the Plan B One-Step lounge, guests could relax in Pop Art-inspired chairs and listen to spoken word pieces from Aija Mayrock. See more: Bustle’s Rule Breakers Festival Attracts Millennial-Minded Brands

For a wellness-minded event rental idea, Denver-based FloWater offers water refill stations for events around the United States. Designed to eliminate plastic bottle water waste, the stations have appeared at the likes of Coachella, Oracle OpenWorld, and the Citi Open. The high-capacity stations hold seven gallons of purified water at all times and can fill a 24-ounce bottle in nine seconds to cut down on lines. Pricing is available upon request.