For over a decade, we’ve been on a mission at FloWater to transform the way the world hydrates—offering not just clean water, but a cleaner planet. This December, we’ve doubled down on that mission with our boldest move yet: the “FloWater Unwrapped” campaign. We’re calling out Big Bottled Beverage for wrapping water in plastic, a practice that has long overstayed its welcome.
Big Beverage: Falling Short of Promises
Remember when Coca-Cola promised to tackle the world’s packaging waste crisis by 2030? That goal has just been watered down. Now, the target is a modest 35-40% recycled content by 2035. Meanwhile, the global tide of plastic waste continues to rise, threatening oceans, rivers, and communities.
At FloWater, we’re showing there’s a better way. One that’s entirely plastic-free. This campaign doesn’t just highlight the problem, it showcases the solution: FloWater’s ultra-purified, zero-waste hydration. And yes, we planted our message right in front of Coca-Cola’s Atlanta headquarters.
A Billion Bottles Saved – and Counting
This month, FloWater is celebrating a monumental milestone : one billion plastic bottles saved from the environment.
For us, one billion FloWater fills represents a massive movement. Everyone deserves access to clean drinking water that they trust, tastes great, and love. We have a responsibility to deliver that, yet also in a way that’s great for both the environment and human health so we can rid this world of today’s environmental cigarette—single use plastic bottles (of ANY kind). Plastics absolutely trash the land we love and bodies we live in.
This is a marker towards driving fundamental change towards cleaning up our drinking water and eliminating single use plastic bottles.
Unwrap a Better Holiday Season
Our campaign doesn’t just challenge Big Beverage – it invites consumers to rethink their choices. This holiday season unwrap a better way to hydrate: water that’s better for you and the planet,free from single-use plastic.
From our signature seven-stage Advanced Purification system to our mission-driven approach, FloWater is proof that sustainability and innovation can go hand in hand. Clean water, no plastic. Always Unwrapped.
Join the Movement
Everyone deserves access to clean, safe water that’s free of plastic waste. That’s why over 10,000 businesses and schools nationwide have trusted FloWater to provide next-level hydration. The momentum is growing, but the fight is far from over.
As we launch this campaign, we’re doubling down on our commitment to challenge the status quo and inspire others to do the same. Together, we can create a world where plastic-wrapped water is a thing of the past, and clean water is available everywhere.
Ready to make the switch? Let’s unwrap a better future.
